By Dave Lindorff

I was listening to Robert Reich, once the left end of the spectrum
in the Clinton cabinet, talking with CNN’s Wolf Blitzer a few days ago,
and Reich, who has in the past sometimes made sense, was talking about
how Americans’ incomes had fallen over the last eight years of the
Bush/Cheney administration and that it was necessary to get their
incomes back on an upward trend, so that they could “start shopping
again.”

Now I understand Reich was trying to make the case that the bailout
so far has been focused on the banks and the insurance industry, and
that none of this will help unless ordinary people start getting some
relief, but still, there’s something completely twisted and out of
whack when the best we can come up with is that we need to get
Americans back into the malls.

In fact, that is a good part of what’s wrong with the US economy: Fully 75 percent of GDP in America is consumer spending.

The problem facing America, and to a great extent the broader world economy, is that we’ve pretty much met basic human needs long ago, and now it’s about creating human wants and then convincing people that they need to buy more stuff and more services.

This is wrong in so many ways and on so many levels.

First of all, we don’t need all this stuff. Is my life any better
if I go from a 18-inch TV screen to a 60-inch TV screen? Is it, for
that matter, any better if I go from an old cathode-ray tube to a flat
screen digital display, or from no TV to a TV?

Is my life any better if I buy a high-performance $50,000 BMW than
if I drive a $20,000 Honda Civic, or even a $5000 used Toyota Corolla
with extended warranty?

Is my life any better if I live with my wife and my teenage son in
a 4000-square-foot house than if I live in a 1800-square-foot or a
1200-square-foot house?

The answer is no. The benefits, if there are any at all, are minuscule, and usually short-lived.

The costs of these trying to satisfy these wants, however, are
enormous. When I buy the large flat screen TV, I am contributing to the
production of gases, used in the flat screen, that are hundreds of
times more potent greenhouse factors than carbon dioxide, and of
course, from a balance-of-trade perspective, I’m sending dollars
overseas to wherever the product is made (none are made in America). If
I buy the $50,000 BMW, I contribute to massive waste of resources in
building the vehicle and having it shipped from Germany, as well as
driving it, not to mention to balance-of-trade issue again. If I buy
the Honda, it may at least be made in America, but again there is all
the energy waste and pollution that goes into its construction. The
used car, on the other hand, gets good mileage and already exists. As
for the house, no family, except perhaps one that eschews family
planning and has a baby every year and a half, needs a 4000-square-foot
house, and any family with 12 kids that might occupy such a palace
would never be able to afford one.

So all this buying doesn’t make us happier. In fact, by saddling us
with massive amounts of debt, it simply enslaves us to jobs that polls
tell us most people are simply desperate to get away from. Why,
otherwise, do polls show that so many people want to retire early in an
era when life expectancies are extending, and when people are staying
healthy much longer into old age? Why, otherwise, do polls consistently
show that over 60 percent of Americans say they would like to have a
labor union represent them at work if they could get one? The reality
is that most jobs, where we spend the majority of our waking hours five
or six days a week, simply suck, and in many ways they suck because
people are so desperate to hang on to them so they can pay their bills
that they don’t dare speak up or, god forbid, sign a union card.

Secondly, these artificial wants which so dominate our daily lives
and that are instilled in us via slick marketing campaigns, are a
disaster for the environment and for the chances of human survival. The
earth is a finite resource, while humanity, growing at a prodigious
rate, is gobbling up those resources—water, oil, trees, the oceans, and
the very atmosphere itself--much faster than even the renewable
resources can replace themselves. This situation cannot go on, and yet
we’re told that the goal is to get us back on that rapacious and
self-destructive path as quickly as possible. Economic growth, we are
always told, is an unambiguous good and is the primary goal of economic
policy, though clearly it cannot go on.

Finally, thinking of ourselves as consumers, instead of as citizens
and as people, is destructive of our social nature. Instead of learning
to build community, and to relate to one another as neighbors and
fellow citizens and human beings, as mere “consumers,” we compete to
have more or better stuff, compete to get the best deals on the things
we buy, and compete to get jobs that will help us buy those things. The
one thing we do not do in a consumer-based model of society is
cooperate.

This is not condition we need to go back to.

Nor can we.

The consumer society as we have known it since the 1950s is dead,
at least here in America. We have bought so much that now the country
is a gigantic economic basket case. Our debts as individuals and
especially as a nation (of which we all own a piece), are
incomprehensibly great. According to a new report by Bloomberg, just
the debts that the government has promised to back up in the banking
and insurance industry in the current bailout have reached $7.5
trillion, which is half the nation’s annual gross domestic product for
the past year! The national public debt now totals $59.1 trillion,
which represents over half a million dollars for every man, woman and
child in America. External debt—the amount of money owed by the US to
foreign nations—was, before the bailout, $13.7 billion, or about the
total of a year’s economic activity in the US. Let’s be honest here:
There’s no way all, or even a significant portion, of this can ever be
repaid.

So what should we do? Well, for starters we need to start to
rethink what constitutes a good society. It’s clearly not a bunch of
crazed consumers, all struggling to pay their monthly bills, because
we’ve seen where that has gotten us. Far better would be a society that
valued education, the arts, scientific and philosophical inquiry, and
natural beauty. Instead of encouraging kids to go to business school or
law school, we should be encouraging them to go into the sciences, into
medicine, into the arts. Bailout funds should not be going to Citicorp
or AIG. They should be going to the hellholes that are called schools
in our decayed inner cities. They should be going into environmental
clean up projects and tree planting projects across the land. They
should be going into solar and wind energy programs, and geothermal
heating installation subsidies for every home in America.

Meanwhile, Americans should be waking up and recognizing how
consumerism has reduced us all to little more than serfs of the
corporations that sell us the things they convince us we need. Then we
should all sign up for unions, and start demanding that the Bill of
Rights be extended to the workplace. Why on earth should a boss be able
to fire someone for expressing an opinion that is constitutionally
protected outside the building? Why should a boss be able to tell me to
either do a dangerous job or quit? Why, for that matter, should the
boss be insulated from personal liability if I am injured at work
because of decisions that were made by management about working
conditions? These may seem to be remote issues from the matter of a
consumer-based economy, but they are not. It is because we are all
consumer-serfs that we have surrendered so much to our corporate
masters.

The very idea that someone as supposedly liberal as Robert Reich
could speak in terms of getting the consumer debt treadmill back up and
running as a goal shows how impoverished our politics has become.

A scant few months ago, people were finally waking up to the fact
that human life on this planet, indeed all life on this planet, is in
grave danger because of the buildup of carbon in the atmosphere that is
being caused by human development and economic activity. Even then,
with clear evidence that the North Polar ice cap is vanishing, that the
oceans are acidifying and that species are dying off at an alarming
rate, there were those who grumbled at the cost when candidate Barack
Obama spoke of spending $15 billion over the next few years to combat
some of that warming by investing in clean energy program research and
development. Now, however, no one is talking about that sorely needed
investment, and meanwhile nobody bats an eye as the government, Obama
included, talks about blowing as much as a trillion dollars to get the
economy moving again!

There’s plenty of money to get people out to the mall, but no money
to save the earth, no money to save our children from ignorance, no
money for healthcare reform, no money for the arts.

And of course there’s war—two really. Since the US has ceased to be
a productive power in the world, and has become the world’s biggest
debtor nation, its sole claim to importance and power is now military,
and so there is not a word said, even as the country sinks into a
depression, of cutting the bloated and out-of-control $1-trillion
annual military and intelligence budget, perhaps 90 percent of which
serves no function but to frighten and oppress and kill mostly poor,
third world people around the globe. The propaganda machine tells us
that those poor saps in uniform dodging roadside bombs in Iraq and
Afghanistan, or dropping shells and bombs on villages made of mud
bricks and killing innocent women and children, are “defending our
freedom.”

Nonsense. They are destroying our freedom by helping to bankrupt this nation, while stirring up deep hatreds of America everywhere they set foot.

The good news is that this particular economic downturn in the US
may prove to be more than just another turn of the business cycle, but
rather, the beginning of the inexorable spiral of decline of the US as
a global economic power. The corporations (along with the schools,
churches and politicians) that have lured and tricked us all into this
mad consumer scramble for more and more useless crap and momentary
gratification have driven the country into a debt hole from which it
will clearly be impossible to climb out. That may not sound like good
news, but viewed from the perspective of the wider world it certainly
is—especially if it bankrupts the American military machine, and slows
the production of greenhouse gases. It could also be good news if it
leads us, the American people, to rethink what our lives are really all
about—if it leads us to start thinking of ourselves as part of a
society, again, instead of just that incredibly insulting and
derogatory term: “consumers.”

People recognized how inane and wrong it was when, immediately after the 9-11 attacks, President Bush told us it was important for Americans to pick themselves up and then go out and shop. But Robert Reich has it just as wrong.  The challenge we face as a nation is not
to get people’s income growing and consumers back to buying stuff. It
is to get people to rethink what is important, to downsize our
appetites, to think as citizens of a community, and to focus our
politics and government on the important issues, like protecting the
environment and enhancing the quality of life not just for all
Americans, but for all the people who inhabit this globe.
_____________

DAVE LINDORFF is a Philadelphia-based journalist and columnist.
His latest book is "The Case for Impeachment" (St. Martin's Press, 2006
and now available in paperback edition). His work is available at www.thiscantbehappening.net